Medya, Bilinç ve Kültür

Understanding the phenomenon of modern communication has always required diverse approaches and evolving models. This book goes beyond viewing communication as merely a tool for information delivery or production; it explores it as a dynamic medium for creating, transmitting, and preserving culture.

Drawing extensively from the profound work of Walter J. Ong, the book examines how communication technologies impact social relations and human consciousness. Through a collection of insightful essays, readers will encounter perspectives ranging from pioneering cultural theorists like Jack Goody and Elizabeth Eisenstein to contemporary reflections on how communication practices have reshaped historical and rhetorical dimensions.

Ong’s universal contributions offer meticulous analyses of the evolution of communication, and these essays provide a deep understanding of the past, present challenges, and future potential of communication theory.

This work reveals communication as more than a routine process—it is a transformative force within societal dynamics.