Yeni Medyanın Dili

Lev Manovich, a professor in the Department of Computer Science at New York University, is one of the most influential voices in the field of “new media.” In this groundbreaking work, Manovich offers a detailed anatomy of new media, tracing its origins to cinema and even earlier forms of visual culture. He explains how new media --shaped by digital platforms such as early computer games, websites, CD-ROMs, and DVDs-- creates a new reality by building upon traditional media elements.

Skillfully blending film theory, art history, literary theory, and computer science, Manovich positions new media within the broader history of visual and media culture. The book argues that while new media draws from conventional media principles, such as rectangular framing and camera movement, it also introduces entirely new categories and forms, including interfaces and databases. Manovich explores how new media engages audiences and generates illusions of reality.

Merging concepts from cinema theory, art history, literary studies, and computer science, Manovich develops new theoretical frameworks and introduces innovative concepts such as the “cultural interface,” “spatial montage,” and “cinematic graphography.” Cinema theory and history play a central role in this work, with discussions on the parallels between cinema and new media, digital cinema, screens, and editing techniques in both mediums.

This meticulous study by Manovich is regarded as one of the most significant contributions to media theory since Marshall McLuhan’s pioneering works.